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From Perfectionist to Gratefulist: my mission


Welcome to The Gratefulist!

The Gratefulist Meet Wendy


Tired of your creativity being smothered because of your need for things to be perfect?

I've sooooo been there!

Having struggled with my perfectionist tendencies for the longest time and finally cracking the perfectionism code, I've made it my mission to help soul-connected yet stressed-out creatives (AKA you!) embrace their perfectly imperfect selves.

Why? I believe life isn’t meant to be spent searching for perfection - you know... that illusive perfect time and circumstances, that one day - someday - when you aren't afraid to try something new and you feel like your skills are good enough...


You matter. Your creations matter. You have a purpose, a message, something that needs to be shared with the world. I don’t want your perfectionism to overshadow all that you have to offer. I want you to actively CREATE your perfectly imperfect work and life. And I believe you’re so, so capable of doing that.


So, who's the gal behind The Gratefulist?




The Gratefulist was founded by me, Wendy de Jong.

I'm a book-oholic, Scandal-obsessed, beach aficionado. Driving around in my bright red convertible car is my guilty pleasure.

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A couple of years ago I had a bit of a breakdown/awakening. A few things happened at the same time: one of my closest friends moved to a different country, I moved to a different city where I didn't know a single soul, and I was putting in a lot of hours at work without getting results, feedback, or appreciation. Even perfectionism, my trusted companion, didn't get me anywhere anymore. I realized my work left me unfulfilled and unsatisfied. I was tired, stressed, lonely.

During that time there was very little I could muster up the energy for. The one thing I felt like I could do, and started doing, was writing a daily gratitude list. Writing down three things I am grateful for each day has been a turning point for me. Gratitude has changed my entire outlook on life, I am more positive, take nothing for granted and I'm more appreciative of the beauty around me. I also realized that my perfectionism had never been a trusted companion. In fact, it had held me back from achievement.

Looking back, that was the moment I realized I no longer wanted to be The Perfectionist. I wanted to be The Gratefulist.



(Psst... want to hear about my story more in-depth? Check out these podcast interviews and blog posts,
where I get preeettty vulnerable.)

Real Female Entrepreneur Podcast  |  Couragemakers Podcast  |  Createlounge Blog


Cracking the perfectionism code


Want to know how to go from perfectionist to gratefulist?

Along the way, I discovered that to let go of my perfectionism I had to rely on a mindset of growth, gratitude, imperfection, worthiness, inner voice, courage, and vulnerability.

They've become my core values and they guide me in my life and creativity.

The Gratefulist Brand Values


Seeing whatever life has in store for us as an opportunity to learn and grow.


Choosing to focus our energy on staying positive and being appreciative (even if it means acknow-ledging a few bad things).


Believing our imperfections are what makes us authentic and relatable and our work meaningful.


Believing that who we are and what we do matters.


inner voice

Knowing that in our core there’s intuitive wisdom that guides us and our creativity.


Believing that showing up for ourselves, our values, and our creativity is a daily choice and an everyday practice.


Showing our strength when we’re choosing connection, community, and creativity.


I believe that through letting go of perfectionism and embracing imperfection your creative and personal potential is unleashed.

That's what I want for you. That's what I'm here to help you with.


If all of this has you shouting 'Hell yes!', then click the button below to see how we can work together to overcome your perfectionism.